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Let’s go Fishing

Compleat Angler began more than 40 years ago, when a group of committed fishermen got together with the aim of establishing a business where their collective buying power would afford them buying advantages over other independent fishing and tackle retailers.

Since the first store opened in 1967, Compleat Angler had grown, and in 2004 joined the ARL Group. This meant Compleat Angler Members could be more aggressive at a retail level, and active during all fishing, outdoor and adventure retailing periods throughout the year.

Members take advantage of a co-ordinated advertising and promotional program which is specifically aimed at increasing sales and therefore profit. This includes targeted and cost-effective catalogues, supported by striking POS kits.

We have been a Member of the Compleat Angler group since its inception. We have been in the industry for more than 9 years and have seen what is happening to the independent retailer. We were a smaller group before and could not achieve in 9 years what we have achieved in 18 months with ARL. The management of ARL is very professional and along with help from Members has become a force in the tackle industry. Many suppliers thought we would not get this far – let alone in 18 months. My business has had a fantastic trading term with great profit margins thanks to the Compleat Angler program. Keep up the fantastic work.

Tackle (Rockingham, WA)

In 2006, the “First Club” was launched, providing customers with extra benefits. Not only do they receive product updates, they’ll be first to know about special offers, new product launches, sales events and information nights. The “First Club” has proved a huge success with anglers of all ages and skill levels.

All Compleat Angler Members enjoy the benefits of a well known and highly reputable trading identity, preferential trading terms with suppliers, comprehensive as well as exclusive product range, “own brand” products for extra margin. A central charge-through system saves time and money. All these benefits are backed by a dedicated product and marketing team of experienced tackle and retail experts.

Today ARL gives Compleat Angler the buying power, business support and marketing tools required in a tough competitive marketplace to succeed in a rapidly changing industry.

More more information about Compleat Angler, visit: www.compleatangler.com.au/