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One of Australia’s premier sporting goods brands, Sportscene joined Associated Retailers Limited (ARL) in 2002, just a year after ARL acquired the SportsPower group.

At the time, the Sydney based Sportscene Group had approximately 90 Members throughout NSW, Queensland and South Australia with a small number of stores in other States.

A rapidly changing competitive environment in the late 1990’s, in particular the emergence of large corporate competitors, saw both SportsPower & Sportscene looking for ways to strengthen their positions in the industry. Fundamental to this was the need to provide more value to Members. As a result, both joined ARL (within 12 months of each other from 2001) and the combined group of  145 stores now forms the Sports division of ARL.

With the buying power of a National Group, Sportscene guarantees its Members fiercely negotiated prices from national suppliers, and a complete range of sporting equipment, apparel and footwear at competitive prices. Each Sportscene store gives its customers the personal specialised committed service only a local based store can.

For more information about Sportscene, visit www.sportscene.com/